Leadership Team.
Guided by experience, committed to your success.
The Responsibility of Guidance.
At UBASE Asia, we view leadership not as a position of authority, but as a commitment to stewardship. We recognize that our primary role is to provide the stability, resources, and clarity that allow our teams to thrive. A successful organization is never the result of a single individual; it is the product of thousands of daily, high-quality interactions facilitated by a supportive environment.
Our approach is rooted in the belief that true operational excellence comes from listening as much as leading. We remain students of the industry, constantly refining our methods to ensure that we are not just meeting current standards, but quietly preparing our partners for the challenges of tomorrow.
KS Lee
Chief Executive Officer
With a career spanning decades in high-level corporate management and BPO scaling, KS Lee provides the steady hand required to navigate the complexities of the Asian tech landscape. His experience in orchestrating large-scale digital transitions allows UBASE to remain agile. He focuses on long-term sustainability, ensuring that our growth never comes at the cost of the quality our partners rely on.
Naweshad Shariff (Bob)
Director of Business Development & Operations
Bob brings an extensive background in BPO operations and international business development. His expertise lies in identifying operational bottlenecks and implementing lean methodologies that improve service delivery. Having managed diverse teams across multiple borders, he understands the cultural nuances required to provide authentic customer support while maintaining rigorous performance metrics.
MC Lam
Director of Finance
MC Lam’s financial expertise is the cornerstone of UBASE Asia’s stability. With a deep understanding of regional fiscal regulations and corporate governance, he ensures that our financial infrastructure is as robust as our technical one. His experience in risk management and economic strategy allows the organization to make data-driven decisions that protect both our interests and those of our clients.
Elijah Hong
Account Director
Elijah Hong specializes in high-fidelity account management, with a career built on fostering long-term partnerships. He excels at translating complex client requirements into actionable operational plans. By prioritizing transparency and open communication, Elijah ensures that the "voice of the client" is heard at every level of the organization, resulting in service that is perfectly aligned with brand values.
Parveen Kaur
Head of Human Resources
Parveen Kaur oversees the vital integration of talent management and organizational culture. With extensive experience in HR leadership within the global technology sector, she specializes in building resilient workforces capable of supporting high-growth environments. Parveen focuses on creating a culture of inclusion and continuous professional development, ensuring that our people remain our greatest competitive advantage.